What happened to email deliverability?
Many marketers would have you believe that email marketing is moments away from receiving its last rites.
Their belief is that buyers have grown immune to the marketing messages in their inbox, pointing to a steady decline in email deliverability over a number of years with a recent, quite radical plummet. Healthy open rates hover between 14% and 29% depending on the industry, click rates barely breach 5%, and market averages are not what they once were.
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